Event2Revenue by DemandLab
Turn Your Flagship Event into a Predictable Revenue Engine
Your flagship event shouldn’t end when the doors close.
Event2Revenue transforms enterprise customer conferences and events from awareness-driven programs into measurable, repeatable revenue engines.
DemandLab helps B2B marketing and event leaders connect event engagement → pipeline → closed revenue using data, technology, and proven operational playbooks.
The Challenge
Enterprise events generate enormous value — but much of it goes unrealized.
Despite record attendance, compelling content, and strong engagement, many organizations:
- Treat their flagship event as a marketing cost, not a revenue asset
- Capture rich event data but fail to activate it
- Struggle to align marketing, events, and sales on outcomes
- Lack a repeatable way to forecast, measure, and optimize event-driven revenue
The result? Revenue left on the table
The Event2Revenue Solution
Event2Revenue is a full-lifecycle, revenue-first approach to enterprise events — designed to scale globally and integrate with your existing martech stack.
Event2Revenue turns your most visible event investment into a measurable growth lever. Built for enterprise scale and executive reporting, it connects event activity to pipeline and revenue — so leadership can see, forecast, and optimize ROI.
Key Benefits
Increase marketing-influenced pipeline and revenue
Grow deal size by prioritizing high-value accounts
Create a repeatable, scalable playbook for flagship events
Align events, marketing, and sales around shared outcomes
Prove ROI beyond attendance, impressions, and engagement
How It Works
Pre-Event
During Event
Post-Event
Pre-Event: Target, Forecast, Prepare
- Identify and prioritize high-value accounts and attendees using ABM and predictive insights
- Map event attendance to pipeline and revenue targets before the event begins
- Optimize agendas, content, landing pages, and nurture programs for conversion, not just engagement
Powering Adobe Summit 2025: From Event to Revenue
See how DemandLab helped Adobe activate event data, scale personalization, and turn one of the world’s largest B2B conferences into a revenue-driving engine.
Read the Case StudyKey Benefits
Not an
Event Agency
Event2Revenue™ is built on DemandLab’s marketing operations DNA — not one-off event execution.
Proven at
Enterprise Scale
We’ve supported complex, global events such as Adobe Summit, helping teams activate data, align stakeholders, and prove business impact.
End-to-End Orchestration
From pre-event forecasting to post-event conversion, we deliver the entire revenue lifecycle, not just pieces of it.
Technology + Strategy
We integrate with your existing martech stack (e.g., Marketo, Salesforce, event platforms) and incorporate AI-powered insights to improve targeting, personalization, and forecasting.
Built for Enterprise Teams
- Multi-region, multi-language support
- Compliance-ready and secure
- Follow-the-sun global support model
- Designed for complex stakeholder environments
- Flexible to support in-person, hybrid, and virtual events
Who It’s For
- CMOs and CROs accountable for revenue
- VP Events and Experiences under pressure to show impact
- Marketing Operations and Revenue Marketing leaders
- Enterprise B2B tech companies with high-value flagship events
Your Event Is Already Powerful. We Help You Monetize It.
Event2Revenue ensures the value you create doesn’t stop at the event — it turns engagement into pipeline, and pipeline into revenue.
Let’s talk about making your flagship event your biggest closing moment.
