AI | Marketing Data | Marketing Technology
Past the Hype, Into the Work: Why B2B Marketers Need a 60-Year Reality Check on AI
If you’re tired of “AI will change everything” and ready for “AI will change my pipeline this quarter,” this ebook is for you. The B2B…
Business Leadership | Marketing Data | Marketing Technology
Revitalizing Your Marketing Engine: Cutting Ops Debt for Lasting Success, Part 2
In Part 1, we explored how marketing operations debt arises when teams take shortcuts to launch campaigns quickly—often by making less-than-ideal decisions about data, workflows,…
Business Leadership | Marketing Data | Marketing Technology
Revitalizing Your Marketing Engine: Cutting Ops Debt for Lasting Success, Part 1
In today’s busy marketing world, it’s easy for different teams to see operational challenges differently. Marketing operations is all about managing the behind‑the‑scenes work—keeping our…
Business Leadership | Digital Marketing | Marketing Data
9 Steps for Flipping the Script on Your Marketing QBR
Originally published on CMSWire on December 20, 2024 Your quarterly business review for marketing may miss the mark. The Gist Set the agenda. Take charge…
Digital Marketing | Marketing Data |
The Impact of Big Data on Marketing
In today’s digital world, the power of big data is undeniable. According to Statista, the total amount of data created, captured, copied, and consumed globally…
Marketing Data |
Casey Grime’s Article on Data-Driven Marketing Featured on CMSWire
Casey Grimes, our Director of Products and Innovation, has made another significant contribution to CMSWire with his latest article, “5 Essential Steps to Impactful Data-Driven…
Attribution | Marketing Technology |
Casey Grime’s Article on Marketing Attribution Featured on CMSWire
Casey Grimes, our Martech Innovation Manager, has made a significant contribution to CMSWire with his latest article, “Foggy Figures: Seeing Beyond Marketing Attribution’s Mirage,” which…
Business Leadership | Digital Marketing | Marketing Data
Casey Grimes Published on CMSWire
Casey Grimes, our Martech Innovation Manager, recently contributed to CMSWire, a top digital marketing and tech platform. His article, titled “Let’s Make 2024 the Year…
Marketing Data | Marketing Technology |
Mastering the Art of Marketing Reporting
Casey Grimes is a new contributor to CMSWire. As the Manager of Martech Innovation at DemandLab, he works to accelerate revenue for B2B clients. With…
Marketing Data | Marketing Technology | Marketing-Led Customer Experience
Lifecycles are for Everyone
Yes, even your dysfunctional organization. One of the things I find interesting about marketing technology is how often the way we label or name something…