About DemandLab |
Nearly Half of CMOs Struggle to Prove Marketing’s Impact on Revenue, Says New Report
DemandLab’s Revenue Attribution Insights Report provides marketing leaders with recommendations for practically and successfully implementing an attribution strategy. PHILADELPHIA, PA (PR WEB) – March 11,…
Attribution | Marketing Data | Marketing Technology
The CMO’s Challenge: Revenue Attribution From a Leadership Perspective
The CMO’s Challenge: Revenue Attribution From a Leadership Perspective How can marketers achieve revenue attribution? Marketers, we’ve made it to the table. Now we have…
About DemandLab |
Just 36% of Marketers Have a Marketing Attribution Strategy, Says New DemandLab Research
A study of more than 100 senior marketing leaders exposes how few are utilizing marketing attribution to demonstrate marketing’s impact on revenue, but those who…
Attribution | Marketing Data | Marketing Technology
The Leadership Outlook on Revenue Attribution
The Leadership Outlook on Revenue Attribution Marketing leaders face a landscape of shifting priorities, but aligning marketing efforts with revenue is one of the most…
Content Marketing | Marketing Data | Marketing Technology
Marketing-Led Customer Experience: The Future of B2B
The pandemic has accelerated the trend toward highly personalized digital customer journeys. This is why customer experience has become so important. Find out what you…
Marketing-Led Customer Experience |
Marketing-Led CX Failed to Launch in 2020: DemandLab Is Leading the Second Wave
Marketing consultancy DemandLab doubles down on the importance of CMOs leading the B2B buyer journey to increase revenue and eliminate fragmented CX approach. Philadelphia, PA…
Content Marketing | Marketing Data | Marketing Technology
The Marketing-Led Customer Experience: Why It’s the Future of B2B
The pandemic has reshaped our economy and our culture, accelerating the shift towards digital channels for both B2B and B2C customer communications. While the suddenness…
Content Marketing | Marketing Data | Marketing Technology
New to Marketing-Led CX? Start Here.
At DemandLab, we have been talking about the leadership role marketing needs to play in designing and delivering the customer experience for years. We first…
About DemandLab |
New eBook By DemandLab Helps B2B Marketers Transition From Pandemic “Survival Mode” To “Growth Mode”
DemandLab Offers Resources and Ideas to Help Marketers Plan with Optimism and Start Driving Revenue Results. [Philadelphia, PA] – [August 26, 2020] – DemandLab, a…
Business Leadership | Content Marketing | Marketing Data
Marketing with Optimism in 2020 and Beyond
Marketing with Optimism in 2020 and Beyond The pandemic threw marketers for a loop. This eBook will help you get back on track. Time to…