Content Marketing | Marketing Data | Marketing Technology
The Marketing-Led Customer Experience: Why It’s the Future of B2B
The pandemic has reshaped our economy and our culture, accelerating the shift towards digital channels for both B2B and B2C customer communications. While the suddenness…
Content Marketing | Marketing Data | Marketing Technology
New to Marketing-Led CX? Start Here.
At DemandLab, we have been talking about the leadership role marketing needs to play in designing and delivering the customer experience for years. We first…
This Is the Critical Role Every CMO Needs to Play Right Now
The pandemic has brought dramatic change to every business function, but the way marketing leaders have responded to the challenge reveals a fundamental truth about…
How Marketing Managers Can Work Better with Their CMOs
Your job is to keep things running smoothly. Your CMO’s job is to “disrupt.” How can you accomplish both goals? CMOs are intellectual popcorn machines:…
5 Rules for a More Productive CMO-Manager Relationship
CMOs are perennial optimists. Marketing managers are professional realists. How can they bridge the distance? As a recent Gartner survey confirmed, CMOs are optimists, even…
4 Books to Help Fight Fatigue and Boost Your Spirits
Bibliophiles, this one is for you! August 9th is National Book Lovers Day. If you’re like me and need a break from the daily grind,…
ABM | Content Marketing | Marketing Data
4 Questions B2B Marketers Are Asking About the Downturn
As the head of a martech agency and a longtime advocate of the marketing-led customer experience (CX), I talk to B2B marketing leaders every day….
The 4 Prerequisites to Successful B2B Marketing Planning in 2021
The first half of 2020 created shockwaves across businesses, leaving marketers working overtime to find viable ways of supporting rapidly evolving customer journeys and revenue…
Content Marketing | Marketing Data | Marketing Technology
5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead
Every business function has been disrupted by the impact of the pandemic, but marketing has been hit especially hard. While juggling work from home (WFH),…
Attribution | Content Marketing | Marketing Data
3 Questions Every B2B CMO Should Answer ‘Yes’ To
CMOs have always had to operate under pressure. While they carry the greatest responsibility for the company’s pipeline generation and brand, they also have the…