Content Marketing | Marketing Technology |
How to Enhance the Uberflip Content Experience Using Tags
Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great. Back when I was in elementary…
Marketing Technology | Marketo |
Power to the Power Users: Advancing Your Use of Smart Lists
Welcome back to another session of Power to the Power Users! In this series, we explore some common questions that pop up when taking the…
Marketing Technology | Marketo |
Revamp and Reengage: Are Your Nurture Programs Effective?
In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs. This article is for…
Marketing Technology | Marketo |
Power to the Power Users: Getting Smarter on Smart Lists
Welcome back to another session of Power to the Power Users! In this series, we explore some common questions that pop up when taking the…
Is Your Marketing Department In A “Best Practice” Rut?
Recently, I was talking to my VP Marketing about best practices in what we do, and he expressed his frustration that so often we hear…
Who Owns the Pipeline: Sales or Marketing? That’s the Wrong Question.
Sales and marketing have been fighting over who owns the pipeline since the pipeline was invented, but lately, it’s started to look as though marketing…
Why Content Strategy Is Still So Confusing for Marketers (And How to Simplify It)
I have developed strategies for content marketing for years now, and even I still need to rethink the elements that go into them. There are…
Attribution | Business Leadership | Marketing Technology
Revenue-Based Compensation: Coming Soon to a Marketing Job Near You
There’s a lot of talk about revenue attribution in marketing these days. Tying marketing activities directly to the organization’s revenues has the potential to elevate…
Business Leadership | Marketing Technology |
In the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option
Plug “sales enablement” into Google and you’ll return nearly 2.5 million hits. Google “marketing enablement” and you’ll get a tenth of that number. There’s not…
Marketing Technology | Marketo |
The #1 Forgotten Thing in Marketo That Could Compromise Marketing’s Impact
For years, marketers got away with creating beautiful advertisements, amazing copy, and that was about it. There was no way to know what worked, and…