Marketing Data | Marketing Technology |
OMG, it’s GDPR: 6 tips to get forms and consents regulation-ready
Spring is on the horizon, and if we were gardeners, we’d be thinking about planting spring bulbs. But we’re marketers, so instead, we’re thinking about…
Marketing Data | Marketing Technology | Marketo
I Want to Believe, but: You Can’t Coast on What You Did for Anti-Spam Measures a Year Ago
Over the past week, we’ve noticed new patterns “in the wild” for emails sent by two of our clients that haven’t been seen before: anti-spam…
Break the ‘Iron Triangle’ With These Top Timesavers for Marketing
Any time a marketer can find more money in the budget, it’s cause for celebration. But finding more hours in the day can be just…
Marketing Data | Marketing Technology | Marketo
I Want to Believe, but: Your Email Link Clicks Aren’t Real
Odds are your email reports are lying and telling you more people are clicking on links in your emails than they actually are. Marketers have…
Don’t Blow Your Stack: Expert Tips for Making Smart Martech Choices
Most marketers have seen Scott Brinker’s supergraphic, which lists more than 5,300 marketing technologies. No wonder it can feel daunting to plunge in and…
Can’t get more marketing budget? Try bending the laws of physics.
What if you could get the budget to hire another person on your team? Or pay enough overtime to squeeze an extra 300 hours out…
Getting (more) value out of your ABM program
ABM or account-based marketing is no longer just a sexy buzz word for marketers. According to a SiriusDecisions survey (gated content), 93% of respondents stated…
Marketing Data | Marketing Technology |
Big Data – How marketers can get their feet wet by building a marketing data lake
I admit it: I’m a recovering Marketing Mathematician. Take, for example, this funnel of marketing activity and how it calculates items from website visitors all…
Why Now is the Time to Tackle Digital Transformation
Since the dawn of the digital era, organizations have used high-tech tools to transform the way they run their businesses. Mainframes. Departmental UNIX servers. Client/server…
Attribution | Marketing Data | Marketing Technology
Marketo and Google Analytics Integration Guide: Content Grouping
We’ve arrived at part four of our five-part Marketo and Google Analytics Integration Guide series. First, a note: many of the examples we’ll be showing…