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By: DemandLab on July 18th, 2018

DemandLab Was Selected as a Finalist in the 2018 Content Marketing Awards

Content Marketing Awards banner for award finalist DemandLab

DemandLab was named as a finalist in the “Best Corporate Book” category for its publication of “Change Agents: The Radical Role of Tomorrow’s CMO.”

[PHILADELPHIA, PA] – [July 18, 2018] – The Content Marketing Institute has announced that DemandLab, a technology-focused marketing consultancy, was selected as one of four finalists in the 2018 Content Marketing Awards. The selected work was Change Agents: The Radical Role of Tomorrow’s CMO, a marketing book co-authored by DemandLab’s CEO, Rhoan Morgan, and its Chief Marketing Technologist and VP Marketing, Eric Hollebone.

The Content Marketing Awards, produced by Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. The awards recognize excellence in all aspects of content marketing, from strategy to distribution, and from editorial to design. This year, more than 1,100 entries competed for consideration.

“Writing ‘Change Agents’ was our way of celebrating and supporting courageous, visionary marketers everywhere,” said Morgan. “We’re very proud that the book has been honored as a finalist by our industry’s most prestigious awards program for marketing content.”

Part manifesto and part instruction manual, Change Agents: The Radical Role of Tomorrow’s CMO introduces readers to the Revenue Ecosystem® Framework, an approach that DemandLab developed to guide marketing and digital transformation for their own clients. Originally published in the fall of 2017, the book condenses decades of the authors’ expertise and real-world client engagements, providing marketers with the tools and concepts they needed to lead their organizations to success in a customer-centric world. The book includes full-color charts and infographics throughout to illustrate key ideas and processes.

“Over the past decade, the marketing department has braved more change than any other business function,” said Hollebone. “The Revenue Ecosystem® offers a framework for navigating that change and leading an organization-wide digital transformation.”

Due to the popularity of the book, DemandLab will be publishing a companion piece in August 2018. “The Change Agents Strategy Workbook” will provide step-by-step guidance, tools, and templates to help marketers lead the implementation of a Revenue Ecosystem within their organization.

“Change Agents” is available to purchase as a Kindle eBook, and in a free PDF version on the DemandLab website. A hard copy can be requested here (form fill required). All registered readers will be sent a link to the companion guide when it is published.

About DemandLab

DemandLab is a technology-focused marketing consultancy that accelerates revenue for its clients by aligning marketing, sales, and customer success functions through customized strategic solutions that leverage system architecture, data science and analytics, and end-to-end customer journeys. With solutions designed to scale, DemandLab helps clients advance their digital transformation strategy and create competitive differentiation that advances business goals and drives revenue. Learn more about this award-winning consultancy at