Research and Reports

Browse a selection of the latest in-depth research on marketing data analytics, martech, content marketing, and the customer experience.

  • The CMO's Challenge: Revenue Attribution From a Leadership Perspective

    The CMO's Challenge: Revenue Attribution From a Leadership Perspective

    Download the report to gain insight into how marketing leaders can and should be thinking about marketing revenue attribution and how to kickstart the initiative.

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  • The Leadership Outlook on Revenue Attribution

    The Leadership Outlook on Revenue Attribution

    How are marketing leaders addressing the challenge of aligning marketing efforts with revenue and successfully executing revenue attribution strategies? Download the report to find out.

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  • The CMO's Imperative: MarTech Stack Optimization Report

    The CMO's Imperative: MarTech Stack Optimization Report

    This Martech Stack Optimization Report offers unique insights into senior-level marketing leaders’ perception of the role of martech in their strategy and their priorities.

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  • Leadership Perspectives: Leveraging Data and Technology to drive marketing success

    Leadership Perspectives: Leveraging Data and Technology to drive marketing success

    See how marketing decision-makers are approaching data, analytics, and the next wave in tech.

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