Revenue Attribution Resources
Browse this resource library for top insights and best practices into revenue attribution.
The Leadership Outlook on Revenue Attribution
How are marketing leaders addressing the challenge of aligning marketing efforts with revenue and successfully executing revenue attribution strategies? Download the report to find out.
The CMO's Challenge: Revenue Attribution From a Leadership Perspective
Download the report to gain insight into how marketing leaders can and should be thinking about marketing revenue attribution and how to kickstart the initiative.
How to Get Real about Revenue Attribution
Revenue attribution delivers the metrics marketers need to build winning strategies and prove their impact on business goals. So why are so few of us using it?
[On-Demand Webinar] Insight-Driven Marketing
Watch this on-demand webinar to learn how today’s most successful marketing programs utilize insight-driven marketing to engage and accelerate the buyer’s journey.
How to Select the Best Channels to Promote Your B2B Content
In this Hayden Jackson, looks at five types of data that marketers can use to evaluate channels and select the ones that are most likely to attract new audiences for their content.
How To Get Aligned At All Levels with Marketing & Sales Duo at Outreach
Listen to get both the marketing and sales perspective as it relates to alignment, reporting, attribution, and more.
3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.
Revenue-Based Compensation: Coming Soon to a Marketing Job Near You
Marketers are being held accountable to revenue goals: how will it change your role?
Mo’ Money, Mo’ Content: How to Make the Case for a Bigger Content Marketing Budget
Content marketers can use these levers to build a convincing case for bigger budgets.
Why Marketers Can’t Afford Not to Forecast
When forecasting is left up to sales alone, it negatively impacts your revenue potential.
The Ultimate Google Analytics and Marketo Integration Guide
Together, they can help you see deeper into the lead lifecycle than you ever thought possible.
DemandLab Google Analytics / Marketo Integration
Enhance your view of customers and prospects with Google Analytics and Marketo integration.