Attribution | Content Marketing | Marketing Data
What’s Keeping B2B CMOs Up at Night?
Throughout the years, I’ve advised many marketing executives, and while their backgrounds, industries and resources may differ, their challenges tend to be similar. In this…
Attribution | Marketing Data | Marketing-Led Customer Experience
Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX
For years, marketing leaders struggled to measure their impact: how do you count the number of people who saw a billboard, or the ways it…
About DemandLab | Business Leadership |
Building a Successful 2021 Workplace: Double Down on Culture
As enterprise organizations shift towards adopting more permanent remote work environments, business leaders increasingly recognize that culture—not productivity—is the real challenge. Overview Executive Summary: There…
Attribution | Marketing Data | Marketing Technology
A Radical Shift in the Role of the CMO
Is it time for a radical redefinition of the role of the CMO? Rhoan Morgan, CEO at DemandLab, certainly thinks so. She makes her case…
Attribution | Marketing Data | Marketing Technology
The CMO’s Challenge: Revenue Attribution From a Leadership Perspective
The CMO’s Challenge: Revenue Attribution From a Leadership Perspective How can marketers achieve revenue attribution? Marketers, we’ve made it to the table. Now we have…
Marketing Data | Marketing Technology |
How to Operationalize Marketing-Led CX for Marketers at Every Maturity Stage
I’m passionate about the marketing-led customer experience (MLCX) and have written extensively about why now is the time for marketers to lead CX. Marketers own…
Attribution | Marketing Data | Marketing Technology
The Leadership Outlook on Revenue Attribution
The Leadership Outlook on Revenue Attribution Marketing leaders face a landscape of shifting priorities, but aligning marketing efforts with revenue is one of the most…
Content Marketing | Marketing Data | Marketing Technology
3 B2B Marketers Delivering Customer Experiences That Rival B2C
Marketing technology — and martech skill sets — have matured significantly over the past decade, and that has broadened the horizons and transformed the possibilities…
Marketing-Led Customer Experience |
Now Is the Time for B2B Marketers to Lead CX
Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade….
Marketing Data | Marketing Technology | Marketing-Led Customer Experience
What is Marketing-Led Customer Experience?
This month on Revenue Rebels, we’re switching things up with Rhoan in the interviewee seat. In a recent interview with Glenn Gaudet on the AMP…