Attribution | Marketing Data | Marketing Technology
The CMO’s Challenge: Revenue Attribution From a Leadership Perspective
The CMO’s Challenge: Revenue Attribution From a Leadership Perspective How can marketers achieve revenue attribution? Marketers, we’ve made it to the table. Now we have…
Marketing Data | Marketing Technology |
How to Operationalize Marketing-Led CX for Marketers at Every Maturity Stage
I’m passionate about the marketing-led customer experience (MLCX) and have written extensively about why now is the time for marketers to lead CX. Marketers own…
Attribution | Marketing Data | Marketing Technology
The Leadership Outlook on Revenue Attribution
The Leadership Outlook on Revenue Attribution Marketing leaders face a landscape of shifting priorities, but aligning marketing efforts with revenue is one of the most…
Content Marketing | Marketing Data | Marketing Technology
3 B2B Marketers Delivering Customer Experiences That Rival B2C
Marketing technology — and martech skill sets — have matured significantly over the past decade, and that has broadened the horizons and transformed the possibilities…
Marketing-Led Customer Experience |
Now Is the Time for B2B Marketers to Lead CX
Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade….
Marketing Data | Marketing Technology | Marketing-Led Customer Experience
What is Marketing-Led Customer Experience?
This month on Revenue Rebels, we’re switching things up with Rhoan in the interviewee seat. In a recent interview with Glenn Gaudet on the AMP…
Content Marketing | Marketing Data | Marketing Technology
Marketing-Led Customer Experience: The Future of B2B
The pandemic has accelerated the trend toward highly personalized digital customer journeys. This is why customer experience has become so important. Find out what you…
Content Marketing | Marketing Data | Marketing Technology
The Marketing-Led Customer Experience: Why It’s the Future of B2B
The pandemic has reshaped our economy and our culture, accelerating the shift towards digital channels for both B2B and B2C customer communications. While the suddenness…
Marketing Data | Marketing-Led Customer Experience |
What B2B Can Learn from B2C Customer Experience
In many ways, CX and Marketing are the key parts of the business tasked with thinking about the future of the business, and in particular,…
Content Marketing | Marketing Data | Marketing Technology
New to Marketing-Led CX? Start Here.
At DemandLab, we have been talking about the leadership role marketing needs to play in designing and delivering the customer experience for years. We first…