Business Leadership | Content Marketing | Marketing Technology
Why Successful Acquisitions Need Marketing at the Forefront
Lauren Weiner, Executive Director, Marketing at IHS Markit has been through four acquisitions in her career and has some tips, insights, and word of wisdom…
5 Reasons Your B2B Marketing Personas Aren’t Working
Virtually nonexistent 10 years ago, marketing personas are widely used today. But few marketers are seeing optimal value from this powerful marketing tool. If you…
The One Thing Missing from Virtually Every B2B Marketing Persona
The majority of B2B marketers use personas, but very few get them right. In this article, we’ll look at the five dimensions that every marketing…
Content Marketing | Marketing Data |
How To Execute Content Initiatives That Drive Results and Revenue
In last month’s episode of the Revenue Rebels podcast, Rhoan Morgan sat down with Kristy DelMuto who shared her journey leading a content marketing effort…
Finance firm doubles engagement with content marketing
Finance Firm Doubles Engagement with Content Marketing Find out how investing in thought leadership content enabled PEF Services to strengthen the brand, broaden the market,…
Private Equity Firm Generates Leads with Content Marketing
LLR Partners Engages Elusive C-Suite Audience with Content Marketing Find out how DemandLab helped LLR Partners leveraged content marketing to showcase its expertise. Using thought…
Content Marketing | Marketing Technology | Marketo
Fintech firm attracts a multimillion-dollar opportunity with interactive content
Fintech Firm Attracts a Multimillion-Dollar Opportunity with Interactive Content By combining smart creative with the right technology ecosystem, DemandLab helped Ipreo demonstrate an impact on…
Content Marketing | Marketing Technology | Marketo
Fintech Firm Navigates an Acquisition through Brand Transformation
Fintech Firm Navigates an Acquisition through Brand Transformation Find out how DemandLab helped iLEVEL pivot a brand swiftly and decisively across multiple channels. Successfully navigating…
Content Marketing | Marketing Data |
How to Drive Revenue Using Content Marketing
How did a middle-market private equity firm manage to differentiate itself in an overly crowded and competitive market while attracting a wider audience and driving…
Three Tips to Excel in a Remote Work Culture
When I first entered the workforce, remote working was not as popular as it is today. And although remote working isn’t an entirely new concept,…