ABM | Marketing Technology |
Getting (more) value out of your ABM program
ABM or account-based marketing is no longer just a sexy buzz word for marketers. According to a SiriusDecisions survey (gated content), 93% of respondents stated…
Marketing Data | Marketing Technology |
Big Data – How marketers can get their feet wet by building a marketing data lake
I admit it: I’m a recovering Marketing Mathematician. Take, for example, this funnel of marketing activity and how it calculates items from website visitors all…
Marketing Technology |
Why Now is the Time to Tackle Digital Transformation
Since the dawn of the digital era, organizations have used high-tech tools to transform the way they run their businesses. Mainframes. Departmental UNIX servers. Client/server…
Attribution | Marketing Data | Marketing Technology
Marketo and Google Analytics Integration Guide: Content Grouping
We’ve arrived at part four of our five-part Marketo and Google Analytics Integration Guide series. First, a note: many of the examples we’ll be showing…
Attribution | Marketing Data | Marketing Technology
Marketo and Google Analytics Integration Guide: Data Filtering and Sorting
So, in the first and second parts of our series, we covered some of the basics for setting up a properly recording Google Analytics instance….
Marketing Technology |
What Marketers Need to Know About Healthy DMARC Setup
Domain-based Message Authentication, Reporting & Conformance, or DMARC, is an email authentication standard introduced in 2012 to determine how unauthenticated email should be handled. It…
Business Leadership | Content Marketing | Marketing Data
Why Unicorns Will Undermine Your Marketing Strategy
Mythically multi-talented and fantastically versatile, the marketing generalist is the unicorn of the 21st century. Everyone has an idealized vision of what they look like,…
Business Leadership | Marketing Technology |
The Leap of Faith: Choosing a Managed Service Provider
The projects are piling up. Your team is overwhelmed. You’re motivated and ready to find a service partner to help you achieve more with marketing…
Attribution | Marketing Data | Marketing Technology
The Ultimate Google Analytics and Marketo Integration Guide
If you’re a fan of Marketo’s Marketing Nation online community, you have likely seen a wide variety of questions around integrating Google Analytics—the most commonly…
Attribution | Marketing Data | Marketing Technology
Get on the Right ‘Track’ with UTM Tagging
Pop Quiz: Your executive team needs a report from you on how well your digital advertising efforts (PPC, media buys, and paid social) are doing—how…