Attribution | Marketing Technology |
Why Marketers Can’t Afford Not to Forecast
All too often, the responsibility for forecasting is placed in the hands of the sales team. But when marketers get involved in the process, they…
Marketing Data | Marketing Technology | Marketo
DemandLab Helps Marketo Secure its First Higher Education Client
Using Marketo marketing automation supported by DemandLab, Algonquin College sees improved lead generation by 71% year-over-year and increased sales by 18%.