Digital Marketing | Marketing Data |
The Impact of Big Data on Marketing
In today’s digital world, the power of big data is undeniable. According to Statista, the total amount of data created, captured, copied, and consumed globally…
Digital Marketing | Marketing Technology | Marketo
Migrating from Marketo to HubSpot: 5 Key Considerations for B2B Marketers
As marketing automation platforms continue to evolve, many B2B marketers are making the switch from Marketo to HubSpot for its user-friendly interface, robust inbound tools,…
Business Leadership | Digital Marketing | Marketing Technology
B2B Email Marketing Practices: Which Ones Matter and Which Ones You Should Kick to the Curb
Email marketing for B2B companies is far from stagnant. It continues to be one of the most effective channels for driving revenue, boasting an estimated…
Attribution | Business Leadership | Marketing Data
CEO Rhoan Morgan’s Article on Marketing ROI Featured on CMSWire
Rhoan Morgan, our CEO, has made another significant contribution to CMSWire with her latest article, “Stop Stressing About Marketing ROI and Start Owning It,” where…
Business Leadership | Marketing Technology | Marketo
Case Study: From growing pains to high-volume campaigns for Adobe
When a series of acquisitions drastically increased Adobe’s marketing operations, the MOps team was faced with managing 30+ million leads on a platform designed for…
Casey Grime’s Article on Data-Driven Marketing Featured on CMSWire
Casey Grimes, our Director of Products and Innovation, has made another significant contribution to CMSWire with his latest article, “5 Essential Steps to Impactful Data-Driven…
DemandLab Celebrates 15 Years of Innovation, Growth, and Excellence
Award-Winning Global B2B Martech Consultancy Transforms Marketing and Sales Organizations PHILADELPHIA, July 15, 2024 (GLOBE NEWSWIRE) — DemandLab, a leading marketing technology consultancy, proudly marks…
Digital Marketing | Marketing Data |
The Four Step Essential Mid-Year Marketing Review
Introduction Mid-year marketing reviews are essential for marketing professionals and strategists to ensure their efforts align with annual goals and adapt to evolving market dynamics….
Attribution | Marketing Technology |
Casey Grime’s Article on Marketing Attribution Featured on CMSWire
Casey Grimes, our Martech Innovation Manager, has made a significant contribution to CMSWire with his latest article, “Foggy Figures: Seeing Beyond Marketing Attribution’s Mirage,” which…
Business Leadership | Digital Marketing | Marketing Data
GDPR Compliance in Marketing
Introduction In the digital era, data privacy is a major concern for consumers and a regulatory priority. The EU’s General Data Protection Regulation (GDPR), effective…