About DemandLab | Content Marketing | Marketing Data
Service Overview: Digital Transformation
Service Overview: Digital Transformation Get a high-level introduction to DemandLab’s service areas and delivery framework. DemandLab service overview DemandLab supports your vision of being hyper…
Content Marketing | Marketing Data | Marketing Technology
Fintech Firm Boosts Leads by 400% with DemandLab and Marketo
Fintech Firm Boosts Leads by 400% with DemandLab and Marketo Find out how this leading fintech firm transformed their marketing results. New strategy delivers big…
Leading Job Site Reduces Costs through Campaign Automation
This job-site client needed to scale their ABM efforts without adding to the head-count. Learn how DemandLab helped. Insights A leading Internet job-site wanted to…
Marketing Data | Marketing Technology |
Transforming the Member Experience for an Agricultural Organization
A review of the organization’s business processes and systems helped them prepare for digital transformation. Insights An agricultural association wanted to demonstrate service excellence and…
Marketing Data | Marketing Technology | Marketo
Digital Transformation Enables Chemical Company to Nurture and Engage
A review of this Fortune 500 company’s sales and marketing processes uncovered 60 improvement areas. Insights A Fortune 500 chemical company was struggling with…
Marketing Data | Marketing Technology | Marketo
Enhancing Efficiency with a Salesforce-Marketo Database Audit
An audit of this enterprise company’s sales and marketing platforms eliminated a painful duplication issue. Insights A large enterprise client needed to uncover the root…
Marketing Technology | Marketo |
Increasing Enrollment through Multichannel Marketing
A personalized email nurture campaign increased enrollment by 8.6% for this college. Insights A higher-education institution needed to transition from outdated paper and event-based…
Marketing Technology | Marketo |
Averting Disaster through a Marketing Stack Audit
A martech audit uncovered a critical API error that jeopardized the company’s service to customers. Insights The newly hired Director of Marketing Operations for…
Marketing Data | Marketing Technology |
Fortune 500 Company Restores Clarity through Deduplication
DemandLab’s deduplication process saved the company’s sales team thousands of hours. Insights A longtime Fortune 500 consumer-asset rentals client had several competing business lines….
Business Leadership | Content Marketing | Marketing Technology
Why Successful Acquisitions Need Marketing at the Forefront
Lauren Weiner, Executive Director, Marketing at IHS Markit has been through four acquisitions in her career and has some tips, insights, and word of wisdom…