Marketing Technology | Marketo |
Increasing Enrollment through Multichannel Marketing
A personalized email nurture campaign increased enrollment by 8.6% for this college. Insights A higher-education institution needed to transition from outdated paper and event-based…
Marketing Technology | Marketo |
Averting Disaster through a Marketing Stack Audit
A martech audit uncovered a critical API error that jeopardized the company’s service to customers. Insights The newly hired Director of Marketing Operations for…
Marketing Data | Marketing Technology |
Fortune 500 Company Restores Clarity through Deduplication
DemandLab’s deduplication process saved the company’s sales team thousands of hours. Insights A longtime Fortune 500 consumer-asset rentals client had several competing business lines….
Business Leadership | Content Marketing | Marketing Technology
Why Successful Acquisitions Need Marketing at the Forefront
Lauren Weiner, Executive Director, Marketing at IHS Markit has been through four acquisitions in her career and has some tips, insights, and word of wisdom…
Marketing Technology | Marketo |
The #1 Forgotten Thing in Marketo That Could Compromise Marketing’s Impact
For years, marketers got away with creating beautiful advertisements, amazing copy, and that was about it. There was no way to know what worked, and…
Marketing Technology | Marketo |
Power to the Power Users: Effective Folder Structures
I’ve been working with my coworker Kiyana as she gains exposure to more Marketo instances beyond DemandLab’s own setup. And the experience of seeing how…
Walking the Tightrope between Supporting Optimistic Goals and Managing Realistic Expectations
We all think we’re superhuman at times, so it is not uncommon to start out a project with lofty, optimistic goals. However, in the race…
Marketing Technology | Marketo |
How to Triage an Out-of-Control Marketo Instance in 3 Steps
At some point in your marketing operations career, you may find yourself taking over a Marketo instance. When that happens, these three steps will save…
Marketing Data | Marketing Technology |
How Empathy from Marketers can Improve Marketing & Sales Alignment
Is marketing & sales alignment achievable? There is no question how critical alignment between your marketing and sales team is. But, is alignment achievable? At…
Content Marketing | Marketing Data |
How To Execute Content Initiatives That Drive Results and Revenue
In last month’s episode of the Revenue Rebels podcast, Rhoan Morgan sat down with Kristy DelMuto who shared her journey leading a content marketing effort…