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Marketing Technology | Marketo |

Revamp and Reengage: Elevate your Engagement Nurture Programs

By: DemandLab
February 26th, 2020

In this 2-part article, we look at how to improve your marketing automation nurture programs by reviewing both external and internal factors. Both articles in…

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Content Marketing | Marketing Data | Marketing Technology

9 Truths Marketers Must Embrace to Triumph in 2020

By: DemandLab
February 5th, 2020

A new year brings a lot of pressure. There is the expectation that we’ll be better: [Insert your name] 2.0, if you will. But that…

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Content Marketing | Marketing Technology |

How to Enhance the Uberflip Content Experience Using Tags

By: Celia Brown
January 16th, 2020

Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great. Back when I was in elementary…

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Marketing Technology | Marketo |

Power to the Power Users: Advancing Your Use of Smart Lists

By: Casey Grimes
January 8th, 2020

Welcome back to another session of Power to the Power Users! In this series, we explore some common questions that pop up when taking the…

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Marketing Technology | Marketo |

Revamp and Reengage: Are Your Nurture Programs Effective?

By: DemandLab
December 20th, 2019

In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs. This article is for…

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Marketing Technology | Marketo |

Power to the Power Users: Getting Smarter on Smart Lists

By: Casey Grimes
December 18th, 2019

Welcome back to another session of Power to the Power Users! In this series, we explore some common questions that pop up when taking the…

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Marketing Data | Marketing Technology | Marketo

Reigniting Marketing Automation to Achieve Revenue Growth

By: DemandLab
December 4th, 2019

DemandLab helped this professional learning platform elevated its use of Marketo into a full-scale customer engagement tool. Insights The world’s largest professional learning platform wanted…

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About DemandLab | Attribution | Marketing Data

DemandLab Google Analytics / Marketo Integration

By: DemandLab
November 29th, 2019

DemandLab Google Analytics / Marketo Integration Explore the key capabilities that a Google Analytics – Marketo integration delivers. Enhance your view of customers and prospects…

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Content Marketing | Marketing Technology |

How to Engage Customers and Prospects with Tactile Marketing

By: Rhoan Morgan
November 21st, 2019

This month’s guest helped create a new category of marketing – Tactile Marketing Automation (TMA) – and is helping marketers learn how to leverage this…

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Marketing Technology |

Is Your Marketing Department In A “Best Practice” Rut?

By: Celia Brown
November 20th, 2019

Recently, I was talking to my VP Marketing about best practices in what we do, and he expressed his frustration that so often we hear…

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