Content Marketing | Marketing Technology |
Does Your Martech Stack Up? SLMA Radio Interview with Delinda Tinkey
Tips and tricks from the field With over 5,000 martech solutions available today, it’s no surprise that marketers are outspending IT on technology investments, or…
Can’t get more marketing budget? Try bending the laws of physics.
What if you could get the budget to hire another person on your team? Or pay enough overtime to squeeze an extra 300 hours out…
Getting (more) value out of your ABM program
ABM or account-based marketing is no longer just a sexy buzz word for marketers. According to a SiriusDecisions survey (gated content), 93% of respondents stated…
Business Leadership | Content Marketing | Marketing Data
Change Agents: The Radical Role of Today’s CMO
Change Agents: The Radical Role of Today’s CMO Get the eBook now and discover what it takes to obtain buy-in for marketing’s new central role…
Attribution | Marketing Data | Marketing Technology
Marketo and Google Analytics Integration Guide: Content Grouping
We’ve arrived at part four of our five-part Marketo and Google Analytics Integration Guide series. First, a note: many of the examples we’ll be showing…
Attribution | Marketing Data | Marketing Technology
Marketo and Google Analytics Integration Guide: Data Filtering and Sorting
So, in the first and second parts of our series, we covered some of the basics for setting up a properly recording Google Analytics instance….
What Marketers Need to Know About Healthy DMARC Setup
Domain-based Message Authentication, Reporting & Conformance, or DMARC, is an email authentication standard introduced in 2012 to determine how unauthenticated email should be handled. It…
Business Leadership | Content Marketing | Marketing Data
Why Unicorns Will Undermine Your Marketing Strategy
Mythically multi-talented and fantastically versatile, the marketing generalist is the unicorn of the 21st century. Everyone has an idealized vision of what they look like,…
Attribution | Marketing Data | Marketing Technology
The Ultimate Google Analytics and Marketo Integration Guide
If you’re a fan of Marketo’s Marketing Nation online community, you have likely seen a wide variety of questions around integrating Google Analytics—the most commonly…
Attribution | Marketing Data | Marketing Technology
Get on the Right ‘Track’ with UTM Tagging
Pop Quiz: Your executive team needs a report from you on how well your digital advertising efforts (PPC, media buys, and paid social) are doing—how…