Marketing Technology | Marketo |
Images in Email: The Best Practices Guide
Odds are if you’re using marketing automation, you’re using email. Odds are if you’re using emails, you’re using images in those emails. Some of the…
Revenue Operations: A Growing Approach to Marketing and Sales Alignment
Growth and revenue are common themes for all companies. Getting all teams onboard to support revenue and business growth goals isn’t a small undertaking. Hence,…
Attribution | Marketing Data | Marketing Technology
Your Marketing Reporting Sucks! But, It Doesn’t Have To
Eric Hollebone, DemandLab’s Chief Marketing Technologist and I spoke at Marketo’s Marketing Nation Summit 2018 alongside Gary DeAsi, Director of Demand Generation at Pointillist. Our…
Marketing Technology | Marketo |
I Want to Believe, but: Your Email Deliveries Aren’t Real, Either.
New to next-level email understanding? Check out our earlier pieces in this series on combating false email clicks and ensuring you’re getting the most accurate…
Business Leadership | Content Marketing | Marketing Technology
3 Tips for Pivoting Your Brand After an Acquisition
Rebranding has never been an easy feat, but in an era when many marketers are managing global markets, multichannel campaigns, and sophisticated marketing technology, it’s…
Marketing Data | Marketing Technology |
GDPR: Where in the World are My Records, Anyway?
First off, a disclaimer: I am not a lawyer and I have no legal training! I’m not even that good at playing Ace Attorney, so…
Business Leadership | Marketing Technology |
A Surprising Miss – Are You Underestimating Women In Martech?
National Women’s History Month is a time for all of us to recognize and celebrate the women who have played such vital roles in human…
How To Turn Better Time Management Into A Bigger Marketing Budget
They say time is money, and that’s certainly true for time-strapped marketers. If you read the first two posts in this series, you know that…
Marketing Data | Marketing Technology |
OMG, it’s GDPR: 6 tips to get forms and consents regulation-ready
Spring is on the horizon, and if we were gardeners, we’d be thinking about planting spring bulbs. But we’re marketers, so instead, we’re thinking about…
Marketing Data | Marketing Technology | Marketo
I Want to Believe, but: You Can’t Coast on What You Did for Anti-Spam Measures a Year Ago
Over the past week, we’ve noticed new patterns “in the wild” for emails sent by two of our clients that haven’t been seen before: anti-spam…