3 Tips for Generating Leads During a Downturn
Lead generation is critical to business success, but the tactics need to change when marketing during an economic downturn. The world has changed dramatically over…
Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation
B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead…
Attribution | Content Marketing | Marketing Data
How to Select the Best Channels to Promote Your B2B Content
The internet is a vast and crowded place: if you wait for the right people to stumble across your content, it will sit there gathering…
Content Marketing | Marketing Data | Marketing Technology
COVID-19 Marketing Pivot: Partner with Sales to Drive Revenue
Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals. The…
Content Marketing | Marketing Data | Marketing Technology
How Resilient is Your Marketing?
Assessment: How Resilient is Your Marketing? Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities. Measure your maturity…
The Role Of Marketing During The COVID-19 Crisis
Marketers exist to create demand. How do we reinvent ourselves when a once-in-a-century event brings uncertainty and the looming potential of an economic downturn? If…
ABM | Content Marketing | Marketing Technology
Quick Marketing Wins: COVID-19 Pivot Punch List
There’s no question that these are uncertain times, but marketers still need to help businesses keep moving forward. Businesses are doing all that they can…
Content Marketing | Marketing Technology | Marketing-Led Customer Experience
A Humane Approach to B2B CX During a Pandemic
There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX). For those brands that have already…
Marketing Technology | Marketo |
Revamp and Reengage: Elevate your Engagement Nurture Programs
In this 2-part article, we look at how to improve your marketing automation nurture programs by reviewing both external and internal factors. Both articles in…
Content Marketing | Marketing Data | Marketing Technology
9 Truths Marketers Must Embrace to Triumph in 2020
A new year brings a lot of pressure. There is the expectation that we’ll be better: [Insert your name] 2.0, if you will. But that…