Content Marketing | Marketing Technology |
How to Enhance the Uberflip Content Experience Using Tags
Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great. Back when I was in elementary…
Marketing Technology | Marketo |
Power to the Power Users: Advancing Your Use of Smart Lists
Welcome back to another session of Power to the Power Users! In this series, we explore some common questions that pop up when taking the…
Marketing Technology | Marketo |
Revamp and Reengage: Are Your Nurture Programs Effective?
In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs. This article is for…
Marketing Technology | Marketo |
Power to the Power Users: Getting Smarter on Smart Lists
Welcome back to another session of Power to the Power Users! In this series, we explore some common questions that pop up when taking the…
Marketing Data | Marketing Technology | Marketo
Reigniting Marketing Automation to Achieve Revenue Growth
DemandLab helped this professional learning platform elevated its use of Marketo into a full-scale customer engagement tool. Insights The world’s largest professional learning platform wanted…
About DemandLab | Attribution | Marketing Data
DemandLab Google Analytics / Marketo Integration
DemandLab Google Analytics / Marketo Integration Explore the key capabilities that a Google Analytics – Marketo integration delivers. Enhance your view of customers and prospects…
Content Marketing | Marketing Technology |
How to Engage Customers and Prospects with Tactile Marketing
This month’s guest helped create a new category of marketing – Tactile Marketing Automation (TMA) – and is helping marketers learn how to leverage this…
Is Your Marketing Department In A “Best Practice” Rut?
Recently, I was talking to my VP Marketing about best practices in what we do, and he expressed his frustration that so often we hear…
Content Marketing | Marketing Data | Marketing Technology
Magento Boosts Lead Engagement 4X with New Nurture Strategy
Magento Boosts Lead Engagement 4X with New Nurture Strategy Find out how DemandLab helped Magento, an Adobe Company quadruple engagement through nurture. From batch-and-blast to…
Who Owns the Pipeline: Sales or Marketing? That’s the Wrong Question.
Sales and marketing have been fighting over who owns the pipeline since the pipeline was invented, but lately, it’s started to look as though marketing…