How We Work

Flexible, value-driven services

Every client has different strengths, priorities, budgets, and preferences. That’s why we offer a range of service options, from short-term, outcomes-focused projects to ongoing managed services to consulting engagements. Ultimately, we work with each client to craft an approach that maximizes value over the short and long term.

Project-Based Engagements

Address a challenge or achieve a goal.

Do you have a specific project that requires deeper expertise or a new perspective? We help you tackle lead lifecycle management, lead scoring, data deduplication and augmentation, content assessments, and more.

Projects can be one time only; multi-phased or designed as an initial engagement to try out DemandLab’s services. Projects are well defined, results-focused and designed to deliver specific, tangible outcomes.

Examples include:

  • Database duplicate analysis and remediation

  • Google Analytics and Marketo integration

  • Marketo/Salesforce integration, synchronization and MAP deployments

  • Executive or operational reporting and dashboards

  • Marketing content quality reviews

  • Personas and content journey segmentation

At the end of the engagement, you’ll have achieved a specific objective and a clearer sense of whether DemandLab’s services and expertise could benefit your organization over the long term.

Have a question about project-based engagements?

Contact us.

Martech training

Enhance your team’s expertise.

Need to strengthen and extend your team’s technical proficiency or master new skills in data analytics? DemandLab delivers education and training programs tailored to your business requirements and preferred learning style:

  • Remote one-on-one or group training. Get step-by-step instruction in Marketo, Salesforce, Google Analytics, and a variety of marketing technology platforms.

  • On-site group training. Hands-on workshops and intensives give your team the opportunity to master advanced skills in marketing automation, personalization, and analytics.

  • New employee onboarding. Minimize turnover disruption with a one- or two-day orientation session to familiarize a new employee with your martech stack configuration.

Interested in learning more about training options?

Contact us.

Managed Services

Get ongoing expertise and execution.

Elevate your team’s performance and results on a permanent basis. Nearly three-quarters of our clients rely on managed services to extend their in-house team with martech experts, data analysts, and content creators.

Managed services provide ongoing, flexible access to marketing and technology experts. As a managed-service client, you are matched with a team of collaborators who embed into your operations, understand your departmental and organizational objectives, and have the domain expertise required to advance your marketing practice and support the overarching strategy.

Depending on the requirements, we can support your service engagement with:

  • A dedicated account manager to provide consistency and accountability

  • A project manager and coordinator to keep projects on time and on track

  • A core delivery team of marketing experts

  • Access to senior strategists and executive-level input

  • Weekly status meetings and quarterly or annual strategy sessions

Managed services maximize returns for our clients by leveraging economies of scale and enabling our marketing team to provide greater strategic value and efficiency over the long term.

Have a question about managed services?

Contact us.


Define the issues or explore a big idea.

Do you have a new and ambitious marketing initiative on the horizon? We can help you set the strategy, define the requirements, and realize your most audacious goals.

With decades of experience in leading ambitious marketing initiatives, DemandLab’s senior consultants can help your organization break out of the day-to-day and carve out space to regroup, rethink, and re-envision the marketing mission.

  • Evaluating your delivery of customer experience and your organization’s level of customer centricity

  • Conducting a gap analysis between the current state and the goals of your marketing stack, processes and people

  • Engaging your organization’s executive level and demonstrating the case for a marketing-led digital transformation

  • Designing the sales and marketing stack and evaluating vendors

  • Aligning your data architecture and information capture with your customer organizational structure through account hierarchies and summary processes

  • Building a customer-centric data lake to empower future revenue growth from awareness to acquisition all the way to retension and advocacy

At the end of the engagement, you’ll have a strategy document that provides a roadmap to a desired state where people, processes, and technologies align with the greater organizational vision.

Have a question about consulting?

Contact us.
Get the Transformation Started Today

With solutions designed to scale, DemandLab helps clients advance their digital transformation strategy and create competitive differentiation. Reach out to learn how we can help you advance your business goals.

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