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The Revenue Ecosystem™

Jumpstart your Ecosystem

Connect marketing
to revenue generation

Today, you have the ability to deliver personalized customer experiences at scale and prove the impact your efforts make on revenue generation.

But to realize the potential, you need a framework for connecting the organization’s greatest resources—people, processes, technology, and data—to support the customer journey. You need a Revenue Ecosystem™.

Business people in a conference room discussing the Revenue Ecosystem

A Framework for Change

The Revenue Ecosystem™ is designed to help marketers and their organizations replace campaign-based thinking, silos, disconnection, and company-centrism with strategy, collaboration, integration, and customer-centrism.

It’s a proven system that DemandLab has used to lead marketing and digital transformation in organizations of every size and across a wide range of sectors. And it enables marketers to lead the movement to redefine the organization’s revenue potential.

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Six Steps to Martech Success

The Revenue Ecosystem™ is a step-by-step framework for transforming your marketing practice. It’s designed to help you leverage technology, automation, and talent to deliver engaging, personalized customer experiences, understand and anticipate customer needs, and support every customer-facing and revenue-generating function across your organization.

Steps of the Revenue Ecosystem

The Strategy

Revenue Growth – The new marketing imperative

Digital Transformation – The mindset that empowers the marketer

Data Model – The fuel that feeds organizational insight

The Execution

Growth Engine – The ignition that puts the system in motion.

360˚ View Of The Customer – The insight that shapes the customer experience

Customer Journey – The experience that turns leads into evangelists

Explore the Ecosystem

Crafted insights that keep you relevant