The Revenue Ecosystem®

Jumpstart your Ecosystem


Over 80% of organizations expect to compete mainly based on CX this year (Source: Gartner).

Marketing teams today have the opportunity to enable brand-defining, personalized customer experiences at scale and throughout the customer journey.

But to realize the potential, you need a framework for connecting the organization’s greatest resources—people, processes, technology, and data—to support the customer journey. You need a Revenue Ecosystem®.

Business people in a conference room discussing the Revenue Ecosystem

A Framework for Change

The Revenue Ecosystem® is designed to help marketers and their organizations replace campaign-based thinking, silos, disconnection, and company-centrism with strategy, collaboration, integration, and customer-centrism.

It’s a proven system that DemandLab has used to lead marketing and digital transformation in organizations of every size and across a wide range of sectors. And it enables marketers to lead the movement to redefine the organization’s revenue potential.

A cityscape from a skyscraper looking down virtual buildings with data in the streets as vehicles

Six Steps to Martech Success

The Revenue Ecosystem® is a step-by-step framework for transforming your marketing practice. It’s designed to help you leverage technology, automation, and talent to deliver engaging, personalized customer experiences, understand and anticipate customer needs, and support every customer-facing and revenue-generating function across your organization.

Steps of the Revenue Ecosystem

The Strategy

1. Revenue Growth – The new marketing imperative

2. Digital Transformation – The mindset that empowers the marketer

3. Data Model – The fuel that feeds organizational insight

Blueprint – The master strategy that steers the execution

The Execution

4. Growth Engine – The ignition that puts the system in motion.

5. 360˚ View Of The Customer – The insight that shapes the customer experience

6. Customer Journey – The experience that turns leads into evangelists

Customer Engagement Value Model – The engagement model that delivers value

Explore The Revenue Ecosystem® by starting with the new marketing imperative – Revenue Growth or take an in-depth journey by requesting the long-form book, Change Agents: A radical role for tomorrow’s CMO, either in electronic or hardcopy form. (Yes, we really do think a lot about Marketing’s place in companies that we wrote and produced a hardcover.)

Explore the Ecosystem

Crafted insights that keep you relevant