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Attribution | Business Leadership | Digital Marketing
Why Marketing Attribution Models Are Like Old Memes That Need to Retire
I’ve been writing—a lot—about attribution lately, so let’s do the trendy thing in marketing blog posts lately and ask ChatGPT what marketing attribution is! When…
Attribution | Business Leadership | Digital Marketing
Preparing Your Data for Attribution: The First Step in Your Journey
As we kick off 2023, it’s not uncommon for marketing leaders to start enacting their plans for major initiatives for the year. And more and…
About DemandLab | Attribution | Digital Marketing
Setting Achievable Marketing Campaign Goals (Because Winging It Isn’t a Strategy)
I’ve recently been working with a client that manages digital products. As part of that work, they need to show their products are helping retain…
Content Marketing | Marketing Data | Marketing Technology
6 Mistakes That Will Sink Your Global Marketing Campaign
Global marketing operations require a mix of technical and cultural knowledge, but too many marketers forget about the latter. In a previous blog post, I…