Content Marketing | Marketing Data | Marketing Technology
COVID-19 Marketing Pivot: Partner with Sales to Drive Revenue
Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals. The…
The Role Of Marketing During The COVID-19 Crisis
Marketers exist to create demand. How do we reinvent ourselves when a once-in-a-century event brings uncertainty and the looming potential of an economic downturn? If…
ABM | Content Marketing | Marketing Technology
Quick Marketing Wins: COVID-19 Pivot Punch List
There’s no question that these are uncertain times, but marketers still need to help businesses keep moving forward. Businesses are doing all that they can…
Business Leadership | Marketing-Led Customer Experience |
Delivering Unforgettable Customer Experience in Uncertain Times
In the past three global recessions, nearly a fifth of companies didn’t survive. Of those brands that did make it, 80% still had not regained…
Marketing-Led Customer Experience |
5 Women Who Are Leading the Charge in B2B CX
In honor of Women’s History Month, we’re celebrating five women who are leading the charge in the field of customer experience. A few years ago,…
Content Marketing | Marketing Technology | Marketing-Led Customer Experience
A Humane Approach to B2B CX During a Pandemic
There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX). For those brands that have already…
Marketing Technology | Marketo |
Revamp and Reengage: Elevate your Engagement Nurture Programs
In this 2-part article, we look at how to improve your marketing automation nurture programs by reviewing both external and internal factors. Both articles in…
The 5 Podcasts Every CMO Must Subscribe to in 2020
In today’s marketplace, CMOs are held accountable far beyond filling the pipeline with new leads–they are responsible for delivering exceptional customer experiences (CX) in a…
Content Marketing | Marketing Data | Marketing Technology
9 Truths Marketers Must Embrace to Triumph in 2020
A new year brings a lot of pressure. There is the expectation that we’ll be better: [Insert your name] 2.0, if you will. But that…
Content Marketing | Marketing Technology |
How to Enhance the Uberflip Content Experience Using Tags
Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great. Back when I was in elementary…