No one reads anymore. What does it mean for B2B content marketing?
According to the Pew Research Center, the number of non-book readers in the US has tripled since 1978. Nearly a quarter of all adults haven’t…
One Skill Every Marketer Should Have – No Matter Your Pay Grade
Let’s take a trip down memory lane. Think about how your career has evolved since you got your start in the workforce. It may look…
Marketing Technology | Marketo |
Images in Email: The Best Practices Guide
Odds are if you’re using marketing automation, you’re using email. Odds are if you’re using emails, you’re using images in those emails. Some of the…
Is your content marketing too “self-exuberant”? (Yes, probably.)
Will Metaphors Kill Your Marketing?
The metaphors you use to describe your products and services can bring your marketing message to life, but be careful how you use them. Metaphors…
Marketing Data | Marketing Technology |
Are You Letting Your Vendors Throw Away Valuable Customer Data?
As a marketer, you pay for every piece of customer data in blood, sweat, tears, and cash. But if you don’t take steps to actively…
Content Marketing | Marketing Technology |
Let’s Not Make This Personal: Marketing Personalization Gone Wrong
Personalization is a powerful force for good in marketing. But, like another Force that was once discovered in a galaxy far, far away, personalization can…
Attribution | Marketing Data | Marketing Technology
Your Marketing Reporting Sucks! But, It Doesn’t Have To
Eric Hollebone, DemandLab’s Chief Marketing Technologist and I spoke at Marketo’s Marketing Nation Summit 2018 alongside Gary DeAsi, Director of Demand Generation at Pointillist. Our…
Marketing Technology | Marketo |
I Want to Believe, but: Your Email Deliveries Aren’t Real, Either.
New to next-level email understanding? Check out our earlier pieces in this series on combating false email clicks and ensuring you’re getting the most accurate…
Business Leadership | Content Marketing | Marketing Technology
3 Tips for Pivoting Your Brand After an Acquisition
Rebranding has never been an easy feat, but in an era when many marketers are managing global markets, multichannel campaigns, and sophisticated marketing technology, it’s…