Marketing Data | Marketing Technology |
GDPR: Where in the World are My Records, Anyway?
First off, a disclaimer: I am not a lawyer and I have no legal training! I’m not even that good at playing Ace Attorney, so…
Business Leadership | Marketing Technology |
A Surprising Miss – Are You Underestimating Women In Martech?
National Women’s History Month is a time for all of us to recognize and celebrate the women who have played such vital roles in human…
How To Turn Better Time Management Into A Bigger Marketing Budget
They say time is money, and that’s certainly true for time-strapped marketers. If you read the first two posts in this series, you know that…
Content Marketing | Marketing Technology |
Half-Brained Marketing: Why Martech And Content Need Each Other
Think of the human brain. On one side: emotion, intuition, and creativity. On the other: logic, linearity, and analytics. Remind you of anything? In years…
Marketing Data | Marketing Technology |
OMG, it’s GDPR: 6 tips to get forms and consents regulation-ready
Spring is on the horizon, and if we were gardeners, we’d be thinking about planting spring bulbs. But we’re marketers, so instead, we’re thinking about…
Marketing Data | Marketing Technology | Marketo
I Want to Believe, but: You Can’t Coast on What You Did for Anti-Spam Measures a Year Ago
Over the past week, we’ve noticed new patterns “in the wild” for emails sent by two of our clients that haven’t been seen before: anti-spam…
Break the ‘Iron Triangle’ With These Top Timesavers for Marketing
Any time a marketer can find more money in the budget, it’s cause for celebration. But finding more hours in the day can be just…
Marketing Data | Marketing Technology | Marketo
I Want to Believe, but: Your Email Link Clicks Aren’t Real
Odds are your email reports are lying and telling you more people are clicking on links in your emails than they actually are. Marketers have…
Don’t Blow Your Stack: Expert Tips for Making Smart Martech Choices
Most marketers have seen Scott Brinker’s supergraphic, which lists more than 5,300 marketing technologies. No wonder it can feel daunting to plunge in and…
Can’t get more marketing budget? Try bending the laws of physics.
What if you could get the budget to hire another person on your team? Or pay enough overtime to squeeze an extra 300 hours out…