Attribution | Content Marketing | Marketing Data
Take 5: Five Initiatives for Marketers to Prioritize in 2022
Can you believe it? We made it to the end of another year. We’ve learned, we’ve grown, and we’re ready to take on the New…
Prioritize Martech Decisions with Ease: The Purpose Alignment Model
Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The declaration seemed outrageous at the time, but…
Attribution | Content Marketing | Marketing Data
Tips for a Good Night’s Sleep for B2B CMOs
Like many other marketing and business leaders, I have had my fair share of sleepless nights because a challenge or upcoming initiative consumed my mind….
How To Prove Your Agency Partner Is Providing Value
As marketers, we are all hampered by time, bandwidth, and resources. Competing priorities, stretched staff, and seemingly never-ending projects make it hard to focus on…
Attribution | Content Marketing | Marketing Data
What’s Keeping B2B CMOs Up at Night?
Throughout the years, I’ve advised many marketing executives, and while their backgrounds, industries and resources may differ, their challenges tend to be similar. In this…
Attribution | Marketing Data | Marketing Technology
Why a Pretty Dashboard Isn’t the Key to Marketing Success
With mounds of data within their reach, marketers are still struggling to prove that their marketing efforts are working. We have a solution—a dashboard. But…
Attribution | Marketing Data | Marketing-Led Customer Experience
Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX
For years, marketing leaders struggled to measure their impact: how do you count the number of people who saw a billboard, or the ways it…
About DemandLab | Business Leadership |
Building a Successful 2021 Workplace: Double Down on Culture
As enterprise organizations shift towards adopting more permanent remote work environments, business leaders increasingly recognize that culture—not productivity—is the real challenge. Overview Executive Summary: There…
Marketing Data | Marketing Technology |
How to Operationalize Marketing-Led CX for Marketers at Every Maturity Stage
I’m passionate about the marketing-led customer experience (MLCX) and have written extensively about why now is the time for marketers to lead CX. Marketers own…
Content Marketing | Marketing Data | Marketing Technology
3 B2B Marketers Delivering Customer Experiences That Rival B2C
Marketing technology — and martech skill sets — have matured significantly over the past decade, and that has broadened the horizons and transformed the possibilities…