Content Marketer

Strategies and best practices for content marketers

  • 9 Truths Marketers Must Embrace to Triumph in 2020

    9 Truths Marketers Must Embrace to Triumph in 2020

    We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.

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  • How to Enhance the Uberflip Content Experience Using Tags

    How to Enhance the Uberflip Content Experience Using Tags

    Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great.

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  • F#ck Content Marketing: Shifting Marketers Focus to Content Experience

    F#ck Content Marketing: Shifting Marketers Focus to Content Experience

    Hear from Randy Frisch, rule breaker, best-selling author and CMO and Co-Founder of Uberflip.

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  • Email Success Checklist

    Email Success Checklist

    Email is one of the oldest and most valuable digital channels: are you making the most of it?

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  • Why Content Strategy Is Still So Confusing for Marketers (And How to Simplify It)

    Why Content Strategy Is Still So Confusing for Marketers (And How to Simplify It)

    Untangle content strategy and learn how to create one that's simple and effective.

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  • The Secret to Becoming a Sparkly Marketing Unicorn

    The Secret to Becoming a Sparkly Marketing Unicorn

    An insight from Uberflip's Conex Conference reveals every marketer's critical mission.

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  • Uberflip Conex: Why 2019 is the Year of Content Activation

    Uberflip Conex: Why 2019 is the Year of Content Activation

    The event was packed with new ideas, but "content activation" was the standout trend.

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  • 5 Reasons Your B2B Marketing Personas Aren’t Working

    5 Reasons Your B2B Marketing Personas Aren’t Working

    Personas are a powerful marketing tool, but few marketers are seeing optimal value from them.

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  • The One Thing Missing from Virtually Every B2B Marketing Persona

    The One Thing Missing from Virtually Every B2B Marketing Persona

    If you're a content marketer, make sure your personas include this mission-critical element.

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  • How To Execute Content Initiatives That Drive Results and Revenue

    How To Execute Content Initiatives That Drive Results and Revenue

    A seasoned content marketer shares the tactics that helped her build a thriving community.

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  • eBook: Make the Case for Content Marketing

    eBook: Make the Case for Content Marketing

    This step-by-step guide helps you convince decision-makers and secure your content budget.

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  • eBook: Definitive Guide to Marketing Personas

    eBook: Definitive Guide to Marketing Personas

    Are your personas "revenue ready"? Find out with this eBook.

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  • How to Drive Revenue Using Content Marketing

    How to Drive Revenue Using Content Marketing

    Kristy DelMuto shares her content marketing strategy for driving revenue and growth at LLR Partners.

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  • How to Spring Clean Your Marketing Content in 3 Steps

    How to Spring Clean Your Marketing Content in 3 Steps

    This process will help you organize, update, and see more value from your existing content.

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  • How B2B Financial Firms Can Use Content Marketing to Win Big

    How B2B Financial Firms Can Use Content Marketing to Win Big

    B2B firms in the finance sector are winning at content. Here are some top performers.

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  • Mo’ Money, Mo’ Content: How to Make the Case for a Bigger Content Marketing Budget

    Mo’ Money, Mo’ Content: How to Make the Case for a Bigger Content Marketing Budget

    Content marketers can use these levers to build a convincing case for bigger budgets.

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  • The Top Content-Marketing Trend For 2019 Is Not Even On Your Radar

    The Top Content-Marketing Trend For 2019 Is Not Even On Your Radar

    Before you dive into the latest trends such as AI, VR, AR, and chatbots, focus on this.

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  • What Should You Spend On Content Marketing In 2019?

    What Should You Spend On Content Marketing In 2019?

    There's no magic number, but there ARE benchmarks you can use to calculate your budget.

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  • No one reads anymore. What does it mean for B2B content marketing?

    No one reads anymore. What does it mean for B2B content marketing?

    Is long-form content dead? Should we ditch the white papers in favor of snackable stats?

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  • Is your content marketing too “self-exuberant”? (Yes, probably.)

    Is your content marketing too “self-exuberant”? (Yes, probably.)

    These bad (and all-too-common) habits are turning audiences away from marketing content.

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