Marketing Data | Marketing Technology | Marketo
I Want to Believe, but: You Can’t Coast on What You Did for Anti-Spam Measures a Year Ago
Over the past week, we’ve noticed new patterns “in the wild” for emails sent by two of our clients that haven’t been seen before: anti-spam…
Marketing Data | Marketing Technology | Marketo
I Want to Believe, but: Your Email Link Clicks Aren’t Real
Odds are your email reports are lying and telling you more people are clicking on links in your emails than they actually are. Marketers have…
Don’t Blow Your Stack: Expert Tips for Making Smart Martech Choices
Most marketers have seen Scott Brinker’s supergraphic, which lists more than 5,300 marketing technologies. No wonder it can feel daunting to plunge in and…
Content Marketing | Marketing Technology |
Does Your Martech Stack Up? SLMA Radio Interview with Delinda Tinkey
Tips and tricks from the field With over 5,000 martech solutions available today, it’s no surprise that marketers are outspending IT on technology investments, or…
Getting (more) value out of your ABM program
ABM or account-based marketing is no longer just a sexy buzz word for marketers. According to a SiriusDecisions survey (gated content), 93% of respondents stated…
Marketing Data | Marketing Technology |
Big Data – How marketers can get their feet wet by building a marketing data lake
I admit it: I’m a recovering Marketing Mathematician. Take, for example, this funnel of marketing activity and how it calculates items from website visitors all…
Why Now is the Time to Tackle Digital Transformation
Since the dawn of the digital era, organizations have used high-tech tools to transform the way they run their businesses. Mainframes. Departmental UNIX servers. Client/server…
Attribution | Marketing Data | Marketing Technology
Marketo and Google Analytics Integration Guide: Content Grouping
We’ve arrived at part four of our five-part Marketo and Google Analytics Integration Guide series. First, a note: many of the examples we’ll be showing…
Attribution | Marketing Data | Marketing Technology
Marketo and Google Analytics Integration Guide: Data Filtering and Sorting
So, in the first and second parts of our series, we covered some of the basics for setting up a properly recording Google Analytics instance….
What Marketers Need to Know About Healthy DMARC Setup
Domain-based Message Authentication, Reporting & Conformance, or DMARC, is an email authentication standard introduced in 2012 to determine how unauthenticated email should be handled. It…