Marketing Data | Marketing Technology | Marketo
How to Enable Sales with the Right Information
So you are notifying sales of leads? Great! How about taking it to the next level and enabling them with the right information so they…
Marketing Data | Marketing Technology |
CCPA: The New Data Privacy Acronym In Town
CCPA is bringing GDPR-like data regulations to the U.S. and with a 2020 deadline, the clock is ticking for marketers. While similar to the GDPR,…
Marketing Technology | Marketo |
Images in Email: The Best Practices Guide
Odds are if you’re using marketing automation, you’re using email. Odds are if you’re using emails, you’re using images in those emails. Some of the…
Marketing Data | Marketing Technology |
Are You Letting Your Vendors Throw Away Valuable Customer Data?
As a marketer, you pay for every piece of customer data in blood, sweat, tears, and cash. But if you don’t take steps to actively…
Attribution | Marketing Data | Marketing Technology
Your Marketing Reporting Sucks! But, It Doesn’t Have To
Eric Hollebone, DemandLab’s Chief Marketing Technologist and I spoke at Marketo’s Marketing Nation Summit 2018 alongside Gary DeAsi, Director of Demand Generation at Pointillist. Our…
Marketing Technology | Marketo |
I Want to Believe, but: Your Email Deliveries Aren’t Real, Either.
New to next-level email understanding? Check out our earlier pieces in this series on combating false email clicks and ensuring you’re getting the most accurate…
Business Leadership | Content Marketing | Marketing Technology
3 Tips for Pivoting Your Brand After an Acquisition
Rebranding has never been an easy feat, but in an era when many marketers are managing global markets, multichannel campaigns, and sophisticated marketing technology, it’s…
Marketing Data | Marketing Technology |
GDPR: Where in the World are My Records, Anyway?
First off, a disclaimer: I am not a lawyer and I have no legal training! I’m not even that good at playing Ace Attorney, so…
Business Leadership | Marketing Technology |
A Surprising Miss – Are You Underestimating Women In Martech?
National Women’s History Month is a time for all of us to recognize and celebrate the women who have played such vital roles in human…
Marketing Data | Marketing Technology |
OMG, it’s GDPR: 6 tips to get forms and consents regulation-ready
Spring is on the horizon, and if we were gardeners, we’d be thinking about planting spring bulbs. But we’re marketers, so instead, we’re thinking about…