Case Study

Content Marketing Doubles Engagement For a B2B Financial Services Firm


PEF Services, a boutique fund administration firm, needed to market its premium services in a price-conscious market.

DemandLab helped PEF develop a collection of high-quality white papers designed to engage its target market, position fund administration as mission-critical service, and generate qualified leads.

By publishing value-driven thought leadership, PEF was able to achieve a dramatic and measurable change in its market reach and positioning. PEF’s white paper-collection has enabled the firm to:

  • Demonstrate expertise: PEF needed to compete with bigger firms: thought leadership enabled the firm to showcase its deep subject-matter expertise.

  • Shift the conversation: Awareness of fund administration and recognition for the value it delivers are now both trending up.

  • Double brand engagement: Within a year, PEF achieved “hockey stick” growth, doubling the number of people who are engaging with its brand.

Find out how PEF transformed its market potential by showcasing the expertise and insights of its leadership team.

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