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Marketing Technology |

The CMO’s Imperative: MarTech Stack Optimization Report

By: DemandLab
April 24th, 2020

The CMO’s Imperative: MarTech Stack Optimization Report Uncover how to achieve martech success and impact the bottom line. How can CMOs ensure their martech delivers…

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Content Marketing | Marketing Technology | Marketing-Led Customer Experience

A Humane Approach to B2B CX During a Pandemic

By: DemandLab
March 12th, 2020

There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX). For those brands that have already…

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Marketing Technology | Marketo |

Revamp and Reengage: Elevate your Engagement Nurture Programs

By: DemandLab
February 26th, 2020

In this 2-part article, we look at how to improve your marketing automation nurture programs by reviewing both external and internal factors. Both articles in…

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Marketing Technology | Marketo |

Power to the Power Users: Advancing Your Use of Smart Lists

By: Casey Grimes
January 8th, 2020

Welcome back to another session of Power to the Power Users! In this series, we explore some common questions that pop up when taking the…

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Marketing Technology | Marketo |

Revamp and Reengage: Are Your Nurture Programs Effective?

By: DemandLab
December 20th, 2019

In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs. This article is for…

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Marketing Technology | Marketo |

Power to the Power Users: Getting Smarter on Smart Lists

By: Casey Grimes
December 18th, 2019

Welcome back to another session of Power to the Power Users! In this series, we explore some common questions that pop up when taking the…

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Marketing Data | Marketing Technology | Marketo

Reigniting Marketing Automation to Achieve Revenue Growth

By: DemandLab
December 4th, 2019

DemandLab helped this professional learning platform elevated its use of Marketo into a full-scale customer engagement tool. Insights The world’s largest professional learning platform wanted…

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About DemandLab | Attribution | Marketing Data

DemandLab Google Analytics / Marketo Integration

By: DemandLab
November 29th, 2019

DemandLab Google Analytics / Marketo Integration Explore the key capabilities that a Google Analytics – Marketo integration delivers. Enhance your view of customers and prospects…

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Content Marketing | Marketing Technology |

How to Engage Customers and Prospects with Tactile Marketing

By: Rhoan Morgan
November 21st, 2019

This month’s guest helped create a new category of marketing – Tactile Marketing Automation (TMA) – and is helping marketers learn how to leverage this…

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Content Marketing | Marketing Data | Marketing Technology

Magento Boosts Lead Engagement 4X with New Nurture Strategy

By: DemandLab
October 16th, 2019

Magento Boosts Lead Engagement 4X with New Nurture Strategy Find out how DemandLab helped Magento, an Adobe Company quadruple engagement through nurture. From batch-and-blast to…

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