Business Leadership | Content Marketing | Marketing-Led Customer Experience
It’s Personal: The New Role of Content and its Influence on Revenue
Eight seconds–that’s the average amount of time people are willing to spend reading a message. Rising competition, interactive technologies, and a host of post-pandemic distractions…
ABM | Content Marketing | Marketing-Led Customer Experience
4 Ways Creativity Plays a Role in B2B Marketing
Creativity in B2B marketing is having a moment. Cannes Lions launched a new creative B2B award this year. And a recent LinkedIn survey reported 82%…
Marketing-Led Customer Experience |
Q&A: How Marketing Leaders Can Obtain a 20/20 Customer Vision
DemandLab’s CEO, Rhoan Morgan, recently appeared on CMSWire’s CX Decoded podcast to discuss the marketing-led customer experience. What it is, why it’s essential, and why…
Attribution | Content Marketing | Marketing Data
8 Ways to Make Your Marketing Flourish This Summer
Summer is officially here. With warmer weather and longer nights come increased vacation time and out-of-office autoresponders. Exciting, right? However, with more people away from…
If You Want To Future-Proof Your Business, Focus On Culture
Rhoan Morgan is a Forbes Agency Council Influencer and Thought Leader. This post originally appeared on Forbes.com. One year ago, in May 2021, Texas…
The Great Resignation & The Future Of Work: Rhoan Morgan On How Employers and Employees Are Reworking Work Together
When it comes to designing the future of work, one size fits none. Discovering success isn’t about a hybrid model or offering remote work options….
Attribution | Content Marketing | Marketing Data
Take 5: Five Initiatives for Marketers to Prioritize in 2022
Can you believe it? We made it to the end of another year. We’ve learned, we’ve grown, and we’re ready to take on the New…
Prioritize Martech Decisions with Ease: The Purpose Alignment Model
Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The declaration seemed outrageous at the time, but…
Attribution | Content Marketing | Marketing Data
Tips for a Good Night’s Sleep for B2B CMOs
Like many other marketing and business leaders, I have had my fair share of sleepless nights because a challenge or upcoming initiative consumed my mind….
How To Prove Your Agency Partner Is Providing Value
As marketers, we are all hampered by time, bandwidth, and resources. Competing priorities, stretched staff, and seemingly never-ending projects make it hard to focus on…