Marketing Technology | Marketo |
Increasing Enrollment through Multichannel Marketing
A personalized email nurture campaign increased enrollment by 8.6% for this college. Insights A higher-education institution needed to transition from outdated paper and event-based…
Marketing Technology | Marketo |
Averting Disaster through a Marketing Stack Audit
A martech audit uncovered a critical API error that jeopardized the company’s service to customers. Insights The newly hired Director of Marketing Operations for…
Business Leadership | Content Marketing | Marketing Technology
Why Successful Acquisitions Need Marketing at the Forefront
Lauren Weiner, Executive Director, Marketing at IHS Markit has been through four acquisitions in her career and has some tips, insights, and word of wisdom…
Marketing Technology | Marketo |
The #1 Forgotten Thing in Marketo That Could Compromise Marketing’s Impact
For years, marketers got away with creating beautiful advertisements, amazing copy, and that was about it. There was no way to know what worked, and…
Marketing Technology | Marketo |
Power to the Power Users: Effective Folder Structures
I’ve been working with my coworker Kiyana as she gains exposure to more Marketo instances beyond DemandLab’s own setup. And the experience of seeing how…
Marketing Technology | Marketo |
How to Triage an Out-of-Control Marketo Instance in 3 Steps
At some point in your marketing operations career, you may find yourself taking over a Marketo instance. When that happens, these three steps will save…
How to Land Your Next Martech Role
It seems everywhere you go you can find tips and tricks to finding your next job, whether it is planning your career and figuring out…
10 Things Every Marketer Needs To Spark Digital Transformation
Interest in digital transformation has grown notably since 2015. Although it isn’t as trendy a topic as Beyoncé, it’s still a hot topic in the…
B2B Fashion Curator Slashes Costs with Newsletter Automation
B2B Fashion Curator Slashes Costs with Newsletter Automation Find out how DemandLab helped Stylesight automate their newsletter process and produce a better product in a…
Marketing Technology | Marketo |
BI firm increases global engagement with highly segmented 1-1 nurture
BI Firm Increase Global Engagement with Highly Segmented Nurture Find out how DemandLab helped Qlik build a nurture that was flexible and responsive, yet required…