Happy Friday fellow Coffee Breakers! We know you’re looking forward to the holiday weekend, but before you pack up your beach bags or fire up the grill, check out what’s in store for this week’s Coffee Break Reading (or should we say Travel Break Reading, for those already on the road).
We’ve arrived to the final part of our four-part Marketo and Google Analytics Integration Guide series. First, a note: many of the examples we’ll be showing here presume that you have gone through the steps to associate Marketo User IDs with both your Google Analytics UID and as a Custom Dimension, as explained in the Ultimate Google Analytics and Marketo Guide. If you have not done this, these examples will fail to work properly!
Raise your hand if you are a marketer.
Raise your hand if you are in sales.
Raise your hand if you are on a customer service team.
Do you suffer from #FOMO? For those unfamiliar with the term, it is also known as the fear of missing out. It’s that feeling you get when you realize that there is something bigger, better happening somewhere else. And you’re not there to experience it.