Coffee Break

Coffee Break Reading: Hacks, loops, and mobile notes

In today’s coffee break reading, the team rounds up some of their favorite articles on all things marketing, including how to:

–Listen harder and market smarter.
–Align marketing budgets with customer experiences.
–Hack Marketo and track the untrackable.
–Spring clean your content marketing pipeline.
–Use mobile marketing channels more effectively.

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social media, communication in the global computer networks.File

“You got your peanut butter in my chocolate!”

Integrating social media management and marketing automation isn’t effortless, but the results are worth it.

If you watched TV in the 80s, you’ll remember the Reese’s Peanut Butter Cup commercials, where teenagers eating peanut butter or chocolate collided with one another to create a new taste sensation.

The point is, sometimes unexpected things belong together. And while social media may seem like an unlikely ally for business-focused, revenue-driven marketing automation, when you integrate the two effectively, it’s a powerful combination.

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Responsive Web Design

Responsive design: nice-to-have or necessity?

The buzz about responsive design has reached a crescendo, but in case you just crawled out of a time capsule, here’s a primer: responsive design is used to build sites, landing pages and emails that automatically size content to fit the viewing screen. From the tiniest touchscreen to the sprawling real estate of a Smart TV, responsive design enables an optimal experience for viewers.

This approach to digital design has only been on the scene for a few years, but has been quick to enter the mainstream: Mashable dubbed 2013 “The Year of Responsive Web Design.”

Here at DemandLab, we are believers. We see responsive design as a marketing tool that is essential today and will continue to grow in importance. And it’s an outlook informed by fact, not intuition.

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