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Stupid Marketo Tricks: Converting Forms 2.0 Select Values to Form Editor (Original)

If you’re on the more technical side of marketing automation, you’ve probably found yourself dealing with making Marketo forms for landing pages—and they can be quite a beast to get them to do what you want! Let’s explore how to solve two common issues—needing to use commas in dropdown values, and displaying a value while having the system record another—that pop up when using the Form Editor (Original).

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Top tips to getting engaged (with your prospects)

If you find yourself wondering why your prospects just won’t commit, it may be time to take a closer look at some of the core principles of engagement marketing.

Engaging with your prospects rather than marketing at them creates an environment of deeper trust and intimacy that helps you take the relationship to the next level (do you hear wedding bells in the future? We do.).
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“How-To” Marketing ebooks Roundup, the Best of 2014

Do you obsessively download marketing ebooks and let them collect in a big, untouched virtual pile on your desktop?

Everybody does it to some extent, with the best of intentions to get back to these best-in-class resources and elevate our skills and professional impact. Problem is, there’s so much valuable information out there and so very little time to read it, absorb it, and then put it to good use.

The team at DemandLab are always reading, are good consumers of the latest research, and even we find that our pile of great reads can get a tad bit high at times. So we decided to sift through the ebooks we collected in 2014 and post the best of them here on the blog.

So, without further ado, here are a few of our top picks from 2014…

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