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“You got your peanut butter in my chocolate!”

Integrating social media management and marketing automation isn’t effortless, but the results are worth it.

If you watched TV in the 80s, you’ll remember the Reese’s Peanut Butter Cup commercials, where teenagers eating peanut butter or chocolate collided with one another to create a new taste sensation.

The point is, sometimes unexpected things belong together. And while social media may seem like an unlikely ally for business-focused, revenue-driven marketing automation, when you integrate the two effectively, it’s a powerful combination.

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Responsive Web Design

Responsive design: nice-to-have or necessity?

The buzz about responsive design has reached a crescendo, but in case you just crawled out of a time capsule, here’s a primer: responsive design is used to build sites, landing pages and emails that automatically size content to fit the viewing screen. From the tiniest touchscreen to the sprawling real estate of a Smart TV, responsive design enables an optimal experience for viewers.

This approach to digital design has only been on the scene for a few years, but has been quick to enter the mainstream: Mashable dubbed 2013 “The Year of Responsive Web Design.”

Here at DemandLab, we are believers. We see responsive design as a marketing tool that is essential today and will continue to grow in importance. And it’s an outlook informed by fact, not intuition.

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Coffee Break Reading: Marketing + Tech = ♥♥♥

Today’s coffee break reading looks at what happens when experts analyze 21 billion emails, when data goes over to the dark side, and when marketers get distracted by too many bright shiny things.

Plus… get the inside track on how your competitors are spending their marketing time and budget this year.

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3 ways to make content marketing easier

Content Marketing Made Easier, 3 Simple Ways

If the thought of generating content makes you cringe, you’re not alone. Year over year, the appetite for content has continued to grow among both B2B and B2C audiences. And for most marketers, the resources allocated to content marketing just haven’t kept pace with the realities.

People within the organization who aren’t involved in content marketing, or the content creation process can intensify the pressure to produce by drastically underestimating the amount of time and toil required. If interesting, relevant, on-brand content was as easy to create as Sea Monkeys, life would be sweet. But crafting content that truly connects with your audience requires more than a “just add water” approach. It takes time, thought, and careful documentation.
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