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google-analytics-integration-marketo

The Ultimate Google Analytics and Marketo Integration Guide

If you’re a fan of Marketo’s Marketing Nation online community, you have likely seen a wide variety of questions around integrating Google Analytics—the most commonly used website analytics tool — and Marketo, be it with reporting, tracking or data sharing. Given that the topic comes up so often, and there are so few resources specifically targeted towards Marketo users of Google Analytics, hopefully this guide will help with the confusion around this topic.
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finding-balance-in-marketing

Coffee Break Reading: The balancing act

Try standing on one foot in wet sand with your arms up or out. One word: balance! If balance is what you are looking for, yoga is a great exercise—downward facing dog, tree pose, or chair pose. But what exercise can you if you’re looking for balance in your business?
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