We’ve got a long weekend ahead of us, and we hope you all are looking forward to it just as much as we are! But we are still working in the Lab and have compiled some of our favorite reads this week.
What can both Asian noodles and a Disney movie character teach us about keywords, email marketing and A/B testing? Find out more in this week’s Coffee Break Reading!
Coffee mug? Check.
Internet-ready device? Check.
Now we are ready to jump right into today’s coffee break reading. The team has gathered some intriguing articles, all concerning what some are calling the backbone of your marketing strategy — Content Marketing. We might be more inclined to call it a cornerstone, while still important, it is but one piece to a complex endeavor.
Marketing automation platform (MAP) adoption rates are accelerating. But while it’s no secret that we think marketing automation is pretty great, we don’t believe it’s for everyone, or that it’s the solution to every marketing problem. So how can you determine whether it’s right for you?
A recent article in the NY Times explored an emerging technology that is changing the way content is generated: Natural Language Generation (NLG). These sophisticated programs are generating data-rich, narrative-driven content that even most experts can’t distinguish from the “real thing.”Is it time to fire the humans and hire some robots?