About DemandLab | Business Leadership | Marketing Technology
Moving the Revenue Dial: How Marketing Can Prove Contribution to Growth
Rhoan Morgan is a regular contributor to CMSWire. She helps CMOs and marketing leaders lead with customer experience and establish a clear connection between their…
Business Leadership | Content Marketing | Digital Marketing
Take Aim: Three Steps to Better Content Targeting
When you try to be heard by everyone, you’re heard by no one. It’s an age-old adage that stresses the importance of a defined target…
Business Leadership | Just For Fun | Marketing Data
Top Picks of the Podcast Patch: What Marketers Should Listen to Now
The great thing about our world today is that we have so many ways to take in and retain new information. You could pick up…
Content Marketing | Marketing Data | Marketing Technology
Customers Suffer When Marketing & Sales Aren’t Aligned. Here’s How To Fix It!
There are over 44 million Google search results for “marketing and sales alignment.” Alignment is clearly an important topic for marketers and salespeople alike. In…
Business Leadership | Content Marketing | Digital Marketing
Love to Learn? Marketing Conferences to Attend this Fall
We’ve left summer 2022 behind, and fall is already in full swing. And although we may be beyond the age for back-to-school, learning doesn’t have…
Business Leadership | Just For Fun | Marketing Data
Read Up as Summer Winds Down: Top Picks for Marketers
Summer may be winding down, but Q3 is ramping up. It’s a perfect time for all of us, marketers, salespeople, and business leaders alike, to…
Business Leadership | Marketing Technology | Marketing-Led Customer Experience
Why the ‘C’ in CMO Stands for Change
Rhoan Morgan is a regular contributor to CMSWire. She helps CMOs and marketing leaders lead with customer experience and establish a clear connection between their…
Prioritize Martech Decisions with Ease: The Purpose Alignment Model
Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The declaration seemed outrageous at the time, but…
Attribution | Marketing Data | Marketing Technology
The CMO’s Challenge: Revenue Attribution From a Leadership Perspective
The CMO’s Challenge: Revenue Attribution From a Leadership Perspective How can marketers achieve revenue attribution? Marketers, we’ve made it to the table. Now we have…
Attribution | Marketing Data | Marketing Technology
The Leadership Outlook on Revenue Attribution
The Leadership Outlook on Revenue Attribution Marketing leaders face a landscape of shifting priorities, but aligning marketing efforts with revenue is one of the most…